Business is always a competitive process. You need to a strong infrastructure to get ahead of the market competition and create a captive market for yourself. When it comes to travel, this is largely based on the kind of technology you use. Since travel processes focus mostly on selling, using a smart CRM solution is the best way to actualize your business’ potential.
In today’s world, there is hardly any business which does not use technology. However, simply using technology is not enough. You need a unified system by which you can work your travel process and apply it effectively in the market. This is where travel-dedicated CRMs are among the most useful technologies in the market. Here are 5 benefits you can get from Travel CRMs:
5 Benefits from Travel CRMs for Businesses
1. Unified Software
A Travel CRM will bring together all your key business processes into single software. This allows the entire business cycle to work through a single interface. Obviously, this is a great benefit for business owners everywhere. This is also very useful for all employees at all levels in a travel business. If you can see how a salesperson is performing their selling activities, then it is easier to optimize the process. This oversight will greatly improve your overall sales generation and subsequent revenue.
All travel CRM advantages are based on this software offering a unified interface. For travel agency startups and SMBs, it is difficult to find the right software which can stand at the centre of your business. The software may be costly or you may not have the basic office workstations to make the most of them. Travel CRMs, specifically SaaS CRMs come by a monthly, bi-annual or annual subscription. This means you can get a unified CRM which can be the cornerstone of your business while not demanding a big financial investment.
Another major benefit of unified CRM software is that you can make additions in the long term to it. Growing businesses often find their software limiting their business. This can slow their growth process. But with a dedicated CRM with add-on options, you can get modules which enhance functioning. So, business analytics from Google can now be added with minimal expense. You can also get custom development from your SaaS CRM provider. All of this translates into you using your travel CRM as the foundational technology for your business.
2. Dedicated Sales Processing
Any growing business in the service sector must have dedicated sales processing capabilities. You need a CRM for this purpose which delivers specific sales modules which make selling easier. A good example of sales processing via CRM is VoIP calling. If you are selling to international markets for inbound travel, then VoIP is one of the key benefits of travel CRM. It allows calling at virtually no cost at all. If you combine that with standard sales processing through regular calling, then it greatly increases your sales potential.
Dedicated sales processing also impact how you analyse and enhance your overall sales process. As a travel agency, identifying the right factors which make sales go through is critical for success. As you grow, you will hire dedicated sales executives for specific markets. You may take a different approach but in all cases, you will need to assess your selling process. For that, if you have a travel CRM, then you can make the right analysis much more quickly and effectively.
To do this, your Travel CRM must have dedicated sales analytics. This is usually a call recording function with a possible transcript function. The transcript feature is usually not available in standard versions but you can ask for custom development. This will help you record calls, give reviews on sales pitches and improve your overall process greatly. Dedicated travel CRMs are the best and most effective way of performing sales audits, so investing in this software is very beneficial for all travel agencies no matter their size.
3. Complete Client Database
The most successful travel agencies rely on repeat business to capture markets and get dedicated clientele. This is very beneficial for agencies specializing the specific travel domains. For example, if you have an outbound travel process for corporate businesses, then you can be sure a client database can help you. If you have previously gathered information on your clients, then you know what they like and how they prefer their travel arrangements. This will help you cater more effectively to them and generate better company goodwill.
Now, database support is a primary travel CRM benefit and it can draw up client information for your sales executives. This will enable them to serve clients much better. Databases contain client data and when they call you to book a travel package and also when you pitch packages to them. Having client data at hand will help your sales executives sell both predefined travel packages as well as any custom travel packages. This directly affects your overall lead conversion efficiency and delivers a higher revenue generation standard. In case clients have special needs like patients looking to travel overseas for medical procedures, keeping these in mind will help your business serve their needs better.
On the whole, travel businesses thrive when they have dedicated clients. This is true for every travel niche. With a CRM and dedicated database, you can be sure your sales and marketing will take on better dimensions and benefit your business much more. The database will also allow storing reports, process details, employee performance and many other essential documents. You can also use it to store video and audio files for any online marketing activities on social media you want to start.
4. Repeat Business Generation
Getting repeat business makes businesses grow better. Like we said in the previous point, a client database attached to a CRM will help you gain more clients in less time. The repeat business that you do through the data gathered will, in turn, benefit your market capture. This will help you expand rapidly since you have a set client base which will most likely turn to you for better business.
Generating repeat business through a Travel CRM Software is better than any other way because you can rely on the software. As an example, if you have a new sales executive pitching to an existing client, then using the CRM to oversee the pitch helps you push the sale through. Even if you only have a startup, training your employees or reviewing their sales tactics gets easier when you have a CRM. This greatly enhances your repeat business generation process and gives you the chance to do many business tasks integrally.
So, getting a CRM to serve clients better will help develop your business’ client service protocols. This will directly impact market reputation, client satisfaction, employee performance and many other key aspects of your company. With the right CRM to help operate your business, you can achieve peak efficiency in virtually every aspect of your business’ working process. This is one of the most important benefits of travel CRM software.
5. Consolidated Analytics and Reporting
Business analytics is a key aspect of running any kinds of company. For travel agencies, getting the right tools to assess the market, travel demand, demographics and other factors is crucial. Without these, you are not likely to meet your projected business revenue in any quarter. This same applies to reporting since analytics need compiling before they are useful. Simply watching analytics without the larger picture will not be helpful.
Business analytics features are among the most essential travel CRM benefits. These can usually be expanded if you need that. SaaS-based Travel CRM solutions offer an even better approach by using cloud services to make plugins and add-ons. A business analysis tool on your SaaS CRM will help you make the right reports and enable you to reach the market in the best way. You can also commission developing better CRM business analytic add-ons as and when you need them.
Similarly, you can also do reporting much better with native CRM reporting functions. These can help you chart how your business is doing overall, for a specific niche or any long-term client. They can also showcase employee performance by many factors like business growth, number of served clients etc. All of this translates to you getting a perfect view of your company through single software.
Where Can You Find the Best Travel CRMs?
TutterflyCRM is one of the best dedicated travel CRMs in the market. It offers a highly specific and optimized software solution to travel agencies. Based on the SaaS service model, TutterflyCRM combines all key travel CRM benefits with the freedom of subscription-based use. So, you can get all the benefits of CRM software without investing big financially. Further, TutterflyCRM has been designed specifically for the travel domain and this gives it a significant edge over general CRM solutions. So, your business will benefit much more quickly from TutterflyCRM than any other. Get the Best Travel CRM in the market for your business now!